Project Overview
Role
UX/UI Designer
Target Audience
A broader range of visitors, particularly younger generations
Tool
Figma / Photoshop / illustrator
Challenge
The Broad Museum's digital presence may not effectively engage younger audiences, who rely heavily on technology and social media for information and entertainment.
Goals
Bridge the generational gap by understanding younger audiences' preferences, interests, and communication styles and tailoring the museum's offerings and messaging accordingly.
Research
The Broad is a contemporary art museum in downtown Los Angeles on Grand Avenue. It is named for philanthropists Eli and Edythe Broad, who financed the $140 million building that houses the Broad art collections. The museum offers free general admission to its permanent collection galleries. What impressed me most was Jeff Koons's work. His work is often controversial but widely praised for its boldness and originality. The Broad Museum's iconic Balloon Dog is a colorful, oversized sculpture representing childhood's joy and innocence.
Research
Process
The Broad Museum is a contemporary art museum. Even if you can’t name the works on display, you will still have an impression, such as the famous balloon dog, which is very interesting. So, in the end, I chose to make a more lively and cute logo.
Final Design
Museum Website Design
